Branding in the sacrificial mode : a study of the consumptive side of brand value production
Jens Rennstam
| Year of publication: |
2013
|
|---|---|
| Authors: | Rennstam, Jens |
| Published in: |
Scandinavian journal of management. - Amsterdam [u.a.] : Elsevier, ISSN 0956-5221, ZDB-ID 723269-X. - Vol. 29.2013, 2, p. 123-134
|
| Subject: | Markenführung | Brand management | Komplexitätsmanagement | Complexity management | Stakeholder | Polizei | Police | Schweden | Sweden |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009758025