Branding Taiwan for tourism using "dicison making trial and evaluation laboratory" and "analytic network process" methods
Chun-An Chen, Ming-Huang Lee and Ya-Hui Yang
| Year of publication: |
2012
|
|---|---|
| Authors: | Chen, Chun-an ; Lee, Ming-huang ; Yang, Ya-hui |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 32.2012, 8, p. 1355-1373
|
| Subject: | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Tourismusmarketing | Tourism marketing | Globalisierung | Globalization | Taiwan |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009553142