Do marketers use visual representations of destinations that tourists value? : comparing visitors' image of a destination with marketer-controlled images online
Nina Michaelidou, Nikoletta-Theofania Siamagka, Caroline Moraes and Milena Micevski
| Year of publication: |
2013
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|---|---|
| Authors: | Michaelidou, Nina ; Siamagka, Nikoletta-Theofania ; Moraes, Caroline ; Micevski, Milena |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 52.2013, 6, p. 789-804
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| Subject: | destination image | Taiwan | online visitor-generated photography | online visual representations | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Markenimage | Brand image | Urlaubsverhalten | Holiday behaviour | Visualisierung | Visualization | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Fotografie | Photograph | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010200108