Branding TV : principles and practices
by Walter McDowell and Alan Batten
| Year of publication: |
2005 ; Rev. and updated
|
|---|---|
| Authors: | McDowell, Walter |
| Other Persons: | Batten, Alan (contributor) |
| Publisher: |
Amsterdm [u.a.] : Elsevier |
| Subject: | Television broadcasting | Brand name products |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X. 158 S. : Ill., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: Washington, D.C.: National Association of Broadcasters. 1999 |
| ISBN: | 0-2408-0753-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004858502