Brands at work : the search for meaning in mundane work
Matthew J. Brannan; Elizabeth Parsons; Vincenza Priola
| Year of publication: |
2015
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| Authors: | Brannan, Matthew J. ; Parsons, Elizabeth ; Priola, Vincenza |
| Published in: |
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies. - Los Angeles : Sage Publications, ISSN 0170-8406, ZDB-ID 136437-6. - Vol. 36.2015, 1, p. 29-53
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| Subject: | brand | call centres | employee branding | ethnography | identity | organizational control | Markenführung | Brand management | Callcenter | Call centre | Unternehmenskultur | Corporate culture | Persönlichkeitspsychologie | Personality psychology | Markenartikel | Brand | Arbeitskräfte | Workforce | Ethnologie | Ethnology | Verhalten in Organisationen | Organizational behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010505938