Brazilian consumer preferences for processed tomato packaging using conjoint analysis
Year of publication: |
August-September 2018
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Authors: | Oenning, Eduardo José ; Guimarães Junior, Djalma ; Medeiros, Denise Dumke de |
Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 24.2018, 6, p. 724-744
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Subject: | Cluster analysis | food industry | marketing research | personal involvement inventory | preference structure | Conjoint-Analyse | Conjoint analysis | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Ernährungsindustrie | Food industry | Clusteranalyse | Brasilien | Brazil | Tomate | Tomato |
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