Breakdown of the co-creation process on social media : developing the value co-washing framework and stakeholders dynamics
Karolina Sallaku, Domenico De Fano, Van Su Ha and Angeloantonio Russo
| Year of publication: |
2025
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|---|---|
| Authors: | Sallaku, Karolina ; De Fano, Domenico ; Van Su Ha ; Russo, Angeloantonio |
| Published in: |
Journal of Asia Business Studies. - Bingley : Emerald, ISSN 1559-2243, ZDB-ID 2589599-0. - Vol. 19.2025, 1, p. 23-53
|
| Subject: | China | Consumer behaviour | Sentiment analysis | Social media | Stakeholder engagement | Value co-washing | Social Web | Social web | Stakeholder | Konsumentenverhalten | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JABS-02-2024-0110 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015327099