Breaking the Binary Model Code - IRT models offer flexible and informative marketing measurement.
| Year of publication: |
2008
|
|---|---|
| Authors: | Bacon, Lynd ; Lenk, Peter |
| Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 20.2008, 4, p. 6-11
|