Breaking the ice in B2C relationships : understanding pre-adoption e-commerce attraction
Damon E. Campbell; John D. Wells; Joseph S. Valacich
| Year of publication: |
2013
|
|---|---|
| Authors: | Campbell, Damon E. ; Wells, John D. ; Valacich, Joseph S. |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 24.2013, 2, p. 219-238
|
| Subject: | attraction | competitive impacts of IS | electronic commerce | field experiments | IT adoption | laboratory experiments | questionnaire surveys | Electronic Commerce | E-commerce | Experiment | Feldforschung | Field research | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009767463