Breaking the Ice in B2C Relationships: Understanding Pre-Adoption E-Commerce Attraction
| Year of publication: |
2013
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| Authors: | Campbell, Damon E. ; Wells, John D. ; Valacich, Joseph S. |
| Published in: |
Information systems research : ISR ; an information systems journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 1047-7047, ZDB-ID 10819344. - Vol. 24.2013, 2 (2.9.), p. 219-238
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