Breaking the measurement and evaluation deadlock : a new approach and model
Jim Macnamara (Faculty of Arts and Social Sciences, University of Technology Sydney, Sydney, Australia)
| Year of publication: |
2015
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|---|---|
| Authors: | Macnamara, Jim |
| Published in: |
Journal of communication management : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1363-254X, ZDB-ID 2185796-9. - Vol. 19.2015, 4, p. 371-387
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| Subject: | Evaluation | Communication management | Return on investment | Public relations | Measurement | Organization performance | Öffentlichkeitsarbeit | Messung | Performance-Messung | Performance measurement | Bewertung | Return on Investment | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCOM-04-2014-0020 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011449024