Breaking through complexity : visual and conceptual dimensions in logo evaluation across exposures
Gaetano "Nino" Miceli; Irene Scopelliti; Maria Antonietta Raimondo; Carmela Donato
| Year of publication: |
2014
|
|---|---|
| Authors: | Miceli, Gaetano ; Scopelliti, Irene ; Raimondo, Maria Antonietta ; Donato, Carmela |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 31.2014, 10, p. 886-899
|
| Subject: | Markenimage | Brand image | Visuelle Wahrnehmung | Visual perception | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010484316