Breaking through complexity : visual and conceptual dimensions in logo evaluation across exposures
Year of publication: |
2014
|
---|---|
Authors: | Miceli, Gaetano ; Scopelliti, Irene ; Raimondo, Maria Antonietta ; Donato, Carmela |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 31.2014, 10, p. 886-899
|
Subject: | Markenimage | Brand image | Visuelle Wahrnehmung | Visual perception | Konsumentenverhalten | Consumer behaviour |
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