Brewing a boycott : how a grassroots coalition fought Coors and remade American consumer activism

Allyson P. Brantley

Beer can politics -- Coors is trying to destroy the union -- Chicanos arriba, Coors abajo -- Cold, new, and right: Coors-style politics -- Everyone's fight: boycotting the Bay Area, 1973-1976 -- Givin' up this beer for sweeter wine: brewery workers on strike, 1977-1978 -- Racing cockroaches and boycotting coast to coast, 1979-1988 -- A hangover from another era?

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Year of publication:	2021
Authors:	Brantley, Allyson P.
Publisher:	2021: Chapel Hill : University of North Carolina Press
Subject:	Brauerei \| Brewery \| Konsumentenboykott \| Consumer boycott \| Konsumentenverhalten \| Consumer behaviour \| USA \| United States
Description of contents:	Table of Contents [gbv.de]

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Extent:	288 Seiten Illustrationen
Series:	Justice, power, and politics
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-1-4696-6103-2 ; 978-1-4696-6102-5 ; 978-1-4696-6104-9
Classification:	USA
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012586033