Predicting negative consumer reactions to services offshoring
Shawn T. Thelen; Terri Shapiro
| Year of publication: |
2012
|
|---|---|
| Authors: | Thelen, Shawn T. ; Shapiro, Terri |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 26.2012, 3, p. 181-193
|
| Subject: | Kundenservice | Customer service | Auslandsverlagerung | Offshoring | Konsumentenverhalten | Consumer behaviour | Konsumentenboykott | Consumer boycott | Virales Marketing | Viral marketing | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009568245