Bridging marketing and higher education : resource integration, co-creation and student learning
Kjersti Karijord Smørvik and May Kristin Vespestad
| Year of publication: |
2020
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|---|---|
| Authors: | Smørvik, Kjersti Karijord ; Vespestad, May Kristin |
| Published in: |
Journal of marketing for higher education. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7144, ZDB-ID 2095943-6. - Vol. 30.2020, 2, p. 256-270
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| Subject: | experience | higher education | interaction | resource integration | Value co-creation | Kundenintegration | Customer integration | Studierende | Students | Studium | University education | Service-Dominant Logic | Service-dominant logic | Betriebliche Wertschöpfung | Value creation | Hochschule | Higher education institution | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08841241.2020.1728465 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012312399