Bridging organizational identity and reputation messages online : a conceptual model
Nell C. Huang-Horowitz (Communication Department, California State Polytechnic University, Pomona, Pomona, California, USA) and Karen Freberg (Communication Department, University of Louisville, Louisville, Kentucky, USA)
| Year of publication: |
2016
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|---|---|
| Authors: | Huang-Horowitz, Nell C. ; Freberg, Karen |
| Published in: |
Corporate communications : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1356-3289, ZDB-ID 1334346-4. - Vol. 21.2016, 2, p. 195-212
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| Subject: | Social media | Reputation | Exploratory research | Organization identity | Organizational communication | Qualitative value model | Social Web | Social web | Unternehmenskultur | Corporate culture | Firmenimage | Corporate reputation | Öffentlichkeitsarbeit | Public relations | Kommunikation | Communication | Interne Kommunikation | Internal communication | Verhalten in Organisationen | Organizational behaviour | Organisationsforschung | Organizational research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/CCIJ-06-2014-0034 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011559748