Browsing the aisles or browsing the app? : how online grocery shopping is changing what we buy
Sai Chand Chintala, Jūra Liaukonytė, Nathan Yang
| Year of publication: |
2024
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|---|---|
| Authors: | Chintala, Sai Chand ; Liaukonytė, Jūra ; Yang, Nathan |
| Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 43.2024, 3, p. 506-522
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| Subject: | digitization | food marketing | grocery industry | omnichannel retail | variety | Online-Handel | Online retailing | Lebensmittelhandel | Food trade | Konsumentenverhalten | Consumer behaviour | Lebensmitteleinzelhandel | Food retailing | Lebensmittelmarkt | Food market | Multikanalvertrieb | Multichannel strategy | Digitalisierung | Digitization | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2022.0292 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014529241