Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context
Pedro Cuesta-Valiño, Pablo Gutiérrez-Rodríguez, Estela Núnez-Barriopedro, Blanca García-Henche
| Year of publication: |
2023
|
|---|---|
| Authors: | Cuesta-Valiño, Pedro ; Gutiérrez-Rodríguez, Pablo ; Núnez-Barriopedro, Estela ; García-Henche, Blanca |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 156.2023, p. 1-12
|
| Subject: | Consumer experience | Digitalization | Engagement | Loyalty | Omnichannel retail | Satisfaction | Beziehungsmarketing | Relationship marketing | Multikanalvertrieb | Multichannel strategy | Lebensmitteleinzelhandel | Food retailing | Digitalisierung | Digitization | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Online-Handel | Online retailing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.113475 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013534155