Building a social network for success
Asim Ansari, Florian Stahl, Mark Heitmann, and Lucas Bremer
| Year of publication: |
June 2018
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|---|---|
| Authors: | Ansari, Asim ; Stahl, Florian ; Heitmann, Mark ; Bremer, Lucas |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 55.2018, 3, p. 321-338
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| Subject: | social networking | egocentric networks | network structure | online success | Soziales Netzwerk | Social network | Social Web | Social web | Unternehmensnetzwerk | Business network | Soziale Beziehungen | Social relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jmr.12.0417 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011878685