Building agent-based decision support systems for word-of-mouth programs : a freemium application
Manuel Chica and William Rand
| Year of publication: |
October 2017
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|---|---|
| Authors: | Chica, Manuel ; Rand, William |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 54.2017, 5, p. 752-767
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| Subject: | word of mouth | marketing decision support systems | agent-based modeling | targeting and referrals | freemium business model | Agentenbasierte Modellierung | Agent-based modeling | Management-Informationssystem | Management information system | Virales Marketing | Viral marketing | Geschäftsmodell | Business model | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jmr.15.0443 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011762831