Building consumer self-control : the effect of self-control exercises on impulse buying urges
Abdullah J. Sultan; Jeff Joireman; David E. Sprott
| Year of publication: |
2012
|
|---|---|
| Authors: | Sultan, Abdullah J. ; Joireman, Jeff ; Sprott, David E. |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 23.2012, 1, p. 61-72
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Emotion | Selbstevaluation | Self-assessment | Lernprozess | Learning process |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009530127