Building consumer self-control: The effect of self-control exercises on impulse buying urges
Year of publication: |
2012
|
---|---|
Authors: | Sultan, Abdullah ; Joireman, Jeff ; Sprott, David |
Published in: |
Marketing Letters. - Springer. - Vol. 23.2012, 1, p. 61-72
|
Publisher: |
Springer |
Subject: | Impulse buying | Self-control | Self-regulation | Ego depletion |
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