Building country image through corporate image: exploring the factors that influence the image transfer
| Year of publication: |
2011
|
|---|---|
| Authors: | Gotsi, Manto ; Lopez, Carmen ; Andriopoulos, Constantine |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 12797947. - Vol. 19.2011, 3, p. 255-273
|