Building country image through corporate image : exploring the factors that influence the image transfer
Manto Gotsi, Carmen Lopez and Constantine Andriopoulos
| Year of publication: |
2011
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|---|---|
| Authors: | Gotsi, Manto ; Lopez, Carmen ; Andriopoulos, Constantine |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 19.2011, 3, p. 255-272
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| Subject: | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Ursprungsregeln | Rules of origin | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009236495