Building customer engagement in mobile commerce through need fulfillment : an approach of self-determination theory
Arnold Japutra, Elena Higueras-Castillo and Francisco Liebana-Cabanillas
| Year of publication: |
2024
|
|---|---|
| Authors: | Japutra, Arnold ; Higueras-Castillo, Elena ; Liébana-Cabanillas, Francisco |
| Subject: | Autonomy | Competence | customer engagement | mobile commerce | relatedness | self-determination theory | Mobile Business | Mobile business | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2022.2152476 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014553123