Building customer loyalty with collaboration nets: four models of individualization based CCRM
Frank T. Piller; Ralf Reichwald; Christian Schaller
| Year of publication: |
2004
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|---|---|
| Authors: | Piller, Frank T. ; Reichwald, Ralf ; Schaller, Christian |
| Published in: |
Collaborative customer relationship management : taking CRM to the next level; with 7 tables. - Berlin : Springer, ISBN 3-540-00227-8. - 2004, p. 133-154
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| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001921190