Building implementable marketing models

Philippe A. Naert and Peter S. H. Leeflang

Year of publication:	1978
Authors:	Naert, Philippe A. ; Leeflang, Peter
Publisher:	Leiden [u.a.] : Nijhoff
Subject:	Absatz \| Absatztheorie \| Theorie \| Theory \| Marketingmanagement \| Marketing management \| Marketing \| Marketingmodell
Description of contents:	Table of Contents [external.dandelon.com]

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