Building relationships at local trade fairs in Japan : a case study of the Suwa Area Industrial Messe

Yutaka Yokura

Year of publication:	2015
Authors:	Yokura, Yutaka
Published in:	Temporary knowledge ecologies : the rise of trade fairs in the Asia-Pacific region. - Cheltenham, UK [u.a.] : Edward Elgar, ISBN 978-1-78254-808-9. - 2015, p. 197-216
Subject:	Messemarketing \| Trade fair marketing \| Räumliche Wirkung \| Spatial effect \| Messe \| Trade fair \| Japan

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