Building store brands using store image differentiation
Amit Saraswat; Toby Mammen; Jayesh P. Aagja; Ruchi Tewari
| Year of publication: |
2010
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|---|---|
| Authors: | Saraswat, Amit ; Mammen, Toby ; Aagja, Jayesh P. ; Tewari, Ruchi |
| Published in: |
Journal of Indian business research. - Bradford : Emerald, ISSN 1755-4195, ZDB-ID 24739583. - Vol. 2.2010, 3, p. 166-180
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| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009931205