Building Store Loyalty Through Store Brands
Year of publication: |
2000
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Authors: | Corstjens, Marcel ; Lal, Rajiv |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 37.2000, 3, p. 281-291
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