Retail doesn't cross borders : here's why and what to do about it
Year of publication: |
2012
|
---|---|
Authors: | Corstjens, Marcel ; Lal, Rajiv |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 90.2012, 4, p. 104-111
|
Subject: | Lebensmitteleinzelhandel | Food retailing | Globalisierung | Globalization | Erfolgsfaktor | Success factor |
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