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Building trust in higher education institutions : using congruence to overcome scepticism and increase credibility, reputation, and student employability through CSR

Cláudia Lessa, Arnaldo Coelho
Year of publication:
2024
Authors: Lessa, Cláudia ; Coelho, Arnaldo
Subject: Congruence | Corporate credibility | CSR | Employability | HEIs | Reputation | Scepticism | Corporate Social Responsibility | Corporate social responsibility | Hochschule | Higher education institution | Firmenimage | Corporate reputation | Glaubwürdigkeit | Credibility | Studierende | Students | Vertrauen | Confidence
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