Building your direct mail program
Gwyneth J. Lister
| Year of publication: |
2001
|
|---|---|
| Authors: | Lister, Gwyneth J. |
| Publisher: |
San Francisco : Jossey-Bass |
| Subject: | Direct-mail fund raising |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXV, 81 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Published for the Indiana University Center on Philanthropy, Fund Raising School. - Includes bibliographical references |
| ISBN: | 0-7879-5529-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004755008