Built to love : creating products that captivate customers
Peter Boatwright and Jonathan Cagan
| Year of publication: |
2010 ; 1. ed.
|
|---|---|
| Authors: | Boatwright, Peter ; Cagan, Jonathan |
| Publisher: |
San Francisco, Calif. : Berrett-Koehler |
| Subject: | Produktmanagement | Kundenbetreuung | Produkteinführung | Management | New products. | Consumer behavior. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 169 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-60509-698-8 ; 1-60509-698-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10008728267