Bundles of multi-attributed items : modeling perceptions, preferences, and choice
Vithala R. Rao
| Year of publication: |
2004
|
|---|---|
| Authors: | Rao, Vithala R. |
| Published in: |
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday. - Wiesbaden : Gabler, ISBN 3-409-12627-9. - 2004, p. 175-190
|
| Subject: | Leistungsbündel | Bundling strategy | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences | Marktforschung | Market research | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10002504222