Product bundling for "Efficient" vs "Non-Efficient" customers : market basket analysis employing genetic algorithm
Saurabh Pradhan, Pankaj Priya and Gokulananda Patel
| Year of publication: |
2022
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| Authors: | Pradhan, Saurabh ; Priya, Pankaj ; Patel, Gokulananda |
| Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 1466-4402, ZDB-ID 1481049-9. - Vol. 32.2022, 3, p. 293-310
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| Subject: | Association Rule Mining (ARM) | Genetic Algorithm (GA) | Market Basket Analysis (MBA) | product bundling | segmentation | Leistungsbündel | Bundling strategy | Evolutionärer Algorithmus | Evolutionary algorithm | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09593969.2022.2047756 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013274301