Business and human development in the base of the pyramid : exploring challenges and opportunities with market heat maps
Pablo Acosta; Namsuk Kim; Illana Melzer; Ronald U. Mendoza; Nina Thelen
| Year of publication: |
2011
|
|---|---|
| Authors: | Acosta, Pablo ; Kim, Namsuk ; Melzer, Illana ; Mendoza, Ronald U. ; Thelen, Nina |
| Published in: |
Journal of world business : JWB. - Greenwich, Conn. [u.a.] : JAI Press, ISSN 1090-9516, ZDB-ID 1382307-3. - Vol. 46.2011, 1, p. 50-60
|
| Subject: | Armut | Poverty | Grundbedürfnisse | Basic needs | Markt | Market | Armutsbekämpfung | Poverty reduction | UN-Entwicklungsziele | UN development goals | Haiti | Guatemala | Südafrika | South Africa |
| Extent: | graph. Darst., Kt. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008779695