Business buyers acceptance of information system : integrating buyers' perceptions of technology and perceptions of service value
Malliga Marimuthu
| Year of publication: |
2007
|
|---|---|
| Authors: | Marimuthu, Malliga |
| Published in: |
Marketing in the new global order : challenges and opportunities. - New Delhi : Excel Books, ISBN 81-7446-510-3. - 2007, p. 321-329
|
| Subject: | Einzelhandel | Retail trade | Technischer Fortschritt | Technological change | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003736473