Business customer virtual interaction : enhancing value creation in B2B markets in the post-COVID-19 era : an SME perspective

Samby Fready, Prakash Vel and Munyaradzi W. Nyadzayo

Year of publication:	2022
Authors:	Fready, Samby ; Vel, Prakash ; Nyadzayo, Munyaradzi W.
Subject:	B2B customer engagement \| Business customer cocreated value \| Business customer virtual interaction \| Service innovation capability \| Service innovation orientation \| SMEs \| KMU \| SME \| B-to-B-Marketing \| Business-to-business marketing \| Beziehungsmarketing \| Relationship marketing \| Betriebliche Wertschöpfung \| Value creation \| Lieferantenmanagement \| Supplier relationship management \| Kundenintegration \| Customer integration \| Innovationsmanagement \| Innovation management \| Social Web \| Social web \| Electronic Commerce \| E-commerce \| Kundenwert \| Customer value \| Unternehmensnetzwerk \| Business network

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1108/JBIM-01-2021-0074 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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