Business model selection for durable products based on price optimisation with a two-dimensional description of customers' usage patterns
Year of publication: |
2024
|
---|---|
Authors: | Ye, Tianzhu ; Zhou, Liping ; Jiang, Shan ; Jiang, Zhibin |
Subject: | market segmentation | pricing | Product - service systems | selling and leasing | two-dimensional usage pattern | Marktsegmentierung | Market segmentation | Geschäftsmodell | Business model | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy |
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