Extent: | Online Ressource (PDF, 3198 KB, 240 S.) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Description based upon print version of record Business Models for the Social Mobile Cloud: Transform Your Business Using Social Media, Mobile Internet, and Cloud Computing; Contents; Preface: There's an App for That!; Introduction: Turning Inside Out; Part I: The Technology of the Social Mobile Cloud; Chapter 1: A Remote Control for the World; The Three Technologies; Lessons from the History of the Internet; The History Lesson: Big Picture Thinkers Survive the Game; Build for the Social Mobile Cloud; The Time Is Now; Social Networking Is the Fastest Growing Technology Ever; The Cloud: The Connective Tissue; Buy a Smartphone Now Chapter 2: Social Means Connected: Compete with Yourself, Collaborate with OthersThe Social Network; Co-Creation; Compete with Yourself; Sign Up for a Social Network Today-on Your New Smartphone; Your Employees and Business Partners in Social Networks; Chapter 3: Mobile: The Great Untethering; The New Technical Capabilities; Connectivity; Reality Redefined: The Physical World with Data Overlay; Life Streaming: Access to a Photographic Memory; Cyborg; BYOD and the Consumerization of IT; Chapter 4: Plug Yourself into the Cloud; Four Key Technologies Benefits of the Cloud Are Heavenly for BusinessDrawbacks of the Cloud-Just Like Any Grid; Leveling the Playing Field; Plug Yourself into the Cloud; Part II: How Business Will Be Changed by the Social Mobile Cloud; Chapter 5: ADAPT: Adapting to Change; Technological Changes; At the Core of Today's Change: Transaction Cost Economics; Chapter 6: Persistent Digital Engagement: The New Digital Consumer; Customer Service Is the New Marketing; Connecting Digitally at the Physical Point of Sale; Embrace Transparency; Chapter 7: Digitization: The Rising Value of Information in Products and Services Innovation DriversWireless Sensors in Everything and Everywhere; Application Programming Interfaces for Everything; Software Is Everywhere; Chapter 8: Crowd Storming, Crowd Sourcing, Collaboration, Co-Creation; More People = Faster and Better Decisions; Group Collaboration = Faster and Better Outcomes; Extend Engagement and You Increase Value for Everyone; Chapter 9: Hierarchy Will Yield to Networks, Remaking Organizations; Seniority and Control of Information; Finding New Business Model Solutions; Chapter 10: How We Buy: Redefining Shopping and Payment Business Model Shift 1: For Retailers, the Customer Is in ControlBusiness Model Shift 2: Pay from the Comfort of Your Own Phone; Business Model Shift 3: Corporate Currencies; Business Model Shift 4: Insuring Corporate Currencies; Business Model Shift 5: Accepting (Multicurrency) Mobile Payments; Business Model Shift 6: Transforming the Purchase Experience withMobile Payments; Chapter 11: The Game of Work, the Work of Game; Business Model Shift 7: Turning Work into a Game; Business Model Shift 8: Data-Driven Decision Making and a Culture ofExperimentation Business Model Shift 9: Experience Is the Dominant Value Electronic reproduction; Available via World Wide Web |
ISBN: | 1-118-36994-7 ; 1-118-49420-2 ; 978-1-118-49420-2 ; 978-1-118-36994-4 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011676642