Business models to serve low-income consumers in emerging markets
Jaqueline Pels, Jagdish N. Sheth
| Year of publication: |
September 2017
|
|---|---|
| Authors: | Pels, Jaqueline ; Sheth, Jagdish N. |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 17.2017, 3, p. 373-391
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| Subject: | Emerging markets | inclusive ecosystems | low-income consumer | market adaptation | market strategy | mission focus | radical innovation | Schwellenländer | Emerging economies | Geschäftsmodell | Business model | Konsumentenverhalten | Consumer behaviour | Niedrigeinkommen | Low income | Marketingmanagement | Marketing management | Innovation | Produktentwicklung | New product development | Entwicklungsländer | Developing countries |