Serving the invisible poor : segmenting the market
Jaqueline Pels and Jagdish N. Sheth
| Year of publication: |
2021
|
|---|---|
| Authors: | Pels, Jaqueline ; Sheth, Jagdish N. |
| Subject: | 4As | invisible poor | low income consumers | Poverty | social inclusion | Armut | Niedrigeinkommen | Low income | Armutsbekämpfung | Poverty reduction | Konsumentenverhalten | Consumer behaviour | Soziale Integration | Social integration | Entwicklungsländer | Developing countries |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2021.1886386 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012650598