Business process management in an international sales and marketing organization : case study BASF Fine Chemicals Europe
Stefan Borgas ; Joachim Mühlmeyer ; Dirk Zupancic
| Year of publication: |
2004
|
|---|---|
| Authors: | Borgas, Stefan ; Mühlmeyer, Joachim ; Zupancic, Dirk |
| Publisher: |
St. Gallen : THEXIS |
| Subject: | BASF-Aktiengesellschaft / Geschäftseinheit Feinchemikalien | Multinationales Unternehmen | Transnational corporation | Organisatorischer Wandel | Organizational change | Internationales Marketing | International marketing | Chemieindustrie | Chemical industry | Marketingstrategie | Prozessmanagement |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XIV, 43 S Ill., graph. Darst 297 mm x 210 mm |
|---|---|
| Series: | Thexis / Fachbericht für Marketing. - St. Gallen : Verl. Thexis, ZDB-ID 1385407-0. - Vol. 2004/1 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. XI - XIV |
| ISBN: | 3-908545-89-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001928265