Business research methods : an applied orientation

S. Sreejesh, Sanjay Mohapatra, M.R. Anusree

Introduction to Business Research -- Business Research Process -- Business Research Design: An Overview -- Exploratory Research Design -- Descriptive Research Design -- Causal Research Design: Experimentation -- Measurement and Scaling -- Questionaire Design -- Data Preparation and Preliminary Analysis -- Analysis of Variance (ANOVA) -- Regression Analysis -- Factor Analysis -- Cluster Analysis -- Logistic Regression -- Business Research Reports

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Year of publication:	[2014]
Authors:	Sreejesh, S. ; Mohapatra, Sanjay ; Anusree, M. R.
Publisher:	Cham : Springer
Subject:	Betriebswirtschaftliche Forschung \| Business research \| Wissenschaftliche Methode \| Scientific method \| Datenanalyse \| Statistik
Description of contents:	Table of Contents [catdir.loc.gov] ; Description [deposit.dnb.de] ; Description [catdir.loc.gov] ; Description [catdir.loc.gov] ; Description [swbplus.bsz-bw.de]