The impacts of customers' observed severity and agreement on hotel booking intentions: moderating role of webcare and mediating role of trust in negative online reviews
Sreejesh S. and Anusree M.R.
Year of publication: |
2016
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Authors: | Sreejesh, S. ; Anusree, M. R. |
Published in: |
Tourism review : the official journal of the AIEST. - Bingley : Emerald, ISSN 1660-5373, ZDB-ID 2440017-8. - Vol. 71.2016, 2, p. 77-89
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Subject: | Failure severity | Hotel booking intention | Review agreement | Webcare | Hotellerie | Hotel industry | Vertrauen | Confidence | Virales Marketing | Viral marketing | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction |
Saved in:
Online Resource