Business-to-Business-Marketing
von Waldemar Pförtsch und Peter Godefroid
| Year of publication: |
2013 ; 5., aktualisierte Aufl.
|
|---|---|
| Authors: | Pförtsch, Waldemar A. ; Godefroid, Peter |
| Publisher: |
Herne : Kiehl |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Investitionsgütermarketing | Business-to-Business-Marketing |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | 498 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. 415 - 430 2. - 4. Aufl. u.d.T.$aGodefroid, Peter: Business-to-Business-Marketing |
| ISBN: | 3-470-47175-4 ; 978-3-470-47175-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009740485