Business-to-Business-Marketing
Peter Godefroid ; Waldemar Pförtsch
| Year of publication: |
2008 ; 4., überarb. und erw. Aufl.
|
|---|---|
| Authors: | Godefroid, Peter ; Pförtsch, Waldemar A. |
| Publisher: |
Ludwigshafen (Rhein) : Kiehl |
| Subject: | Investitionsgütermarketing | Business-to-Business-Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 530 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-470-47174-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004947962