Buying intention, acceptability and frequency of purchase : analysing their determinants using SEM
Davide Di Fatta, Navneet Gera and Nishith Kumar Mishra
| Year of publication: |
2019
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| Authors: | Di Fatta, Davide ; Gera, Navneet ; Mishra, Nishith Kumar |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 10.2019, 4, p. 406-424
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| Subject: | buying intention | frequency of purchase | brand awareness | loyalty | consumer behaviour | structural equation modelling | SEM | acceptability | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | Kaufentscheidung | Purchase decision | Innovationsakzeptanz | Innovation adoption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEMR.2019.104215 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012168818