C: MODELING AND SYSTEMS ANALYSIS - Determining the effects of observed and unobserved heterogeneity on consumer brand choice
| Year of publication: |
1999
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|---|---|
| Authors: | Popkowski Leszczyc, Peter T.L. ; Bass, Frank M. |
| Published in: |
Operations research, Management science : OR MS ; the international literature digest. - Davenport, Iowa : Executive Sciences Institute, ISSN 0030-3658, ZDB-ID 207381x. - Vol. 39.1999, 2, p. 171-174
|